A lot of personal trainers have great ideas and know about stuff that their potential clients want to know. Most of the time, we came across the type of personal trainer that would love to share that information, but keep everything interesting and intriguing for the targeted reader audience. They want to teach the reader how to do something by breaking down a series of steps. In theory, that’s a how-to blog post. Ideal for personal trainers who wish to share their expertise.
“How-to” blog posts have a history of excellent performance amongst bloggers, mostly because that type of post draws readers in like moths to a flame because we assume we’re going to learn something new or how to do something faster and with better results than before. Everyone who reads blogs wants to learn hot get stuff done, from interesting facts and quick hacks to maybe shaving some time of a tedious and outdated process that makes you want to stick a fork in your left eye.
1) Plan your blog post
Take a few minutes to plan out what you want to write, it helps you stay on track and most of all it helps your story-telling not go on a stray that ends up in a back alley of thoughts and leaves you stranded in another message being sent to readers.
The first step here is to Identify your audience. Which persona are you writing for? Make an average from all your current clients, or your desired niche. You’ll end up with something like this: Mike, 27 years old, employed and struggles with time to fit workouts in. Whatever ends up as your average client, that’s the type of person you are attracting when branding yourself.
Next, make sure you know your Key Takeaway. What do you want your audience to know how to do after reading your blog post? Example: How to do crunches at home correctly without injuring themselves. Then stick to the Title. That is something you want to brainstorm about for some time. It doesn’t have to be THE TITLE, like perfect or better than any other any blogger ever thought of, it just has to be self-explanatory for the content you’ll be writing. Having an idea in advance will only help you jot down on the content and keep you focused.
You’ve got the best title, target niche set, know what your blog post is “selling”, but what about the common outline? The typical how-to blog post consists of an introduction, it’s body and a concise conclusion. In the intro, you set the stage for what you plan to teach. The body explains every step involved in learning how to do something and the conclusion wraps your post up with a brief statement that’s reflective of what your readers just learned.
2) Start writing your Intro
Write an opening that empathizes with the reader on a problem.
Explain the problem in further detail.
Explain how you’ll fix the problem by teaching the reader how to do something.
Transition into the body where you’ll explain the how-to steps in detail.
Use the table above to plan it out right here and then take it on to your own Introduction of your blog post!
3) The Body
Remember that the body follows through on what you promise to solve in the introduction. Use lists, paragraphs, multiple headings… or a mix of all of these. A new and very cool way of presenting stuff visually are infographics.
We’ll use bullets:
- Write a header that will indicate to readers you’re getting into the meat of your post
- List out each step involved in the process (Transition from one step to the other by using words like “after,” “next,” and “then”)
- Transit into te conclusion (Something like: “Last but certainly not least, to conclude your workout you need to…”)
4) The Conclusion
Your conclusion is where you’ll paraphrase the key takeaway you outlined earlier in the planning stages and/or prompt your reader with a question.
Summarize what the reader learned or how they benefited from reading your post.
Ask a question, encourage readers to open a discussion on the topic, be creative.
Once you know what your desired call-to-action is, include it at the end of your post.
5) The Title
Yes, that again. Once you are happy with your posts content, revisit your title and have a look at it to determine if it reflects everything you’ve written so far. In most cases, if you stayed focused on your target niche, it’ll look even better than in the beginning. On the other hand, it can only get better after a small phrasing update!
6) The CTA
Call-to-actions or CTA’s are goals which you want to achieve after a reader reads your post. Subscribe to your newsletter, request more information, tweet about something? Let the reader know that you need them to do something for you after you gave them that awesome how-to guide.
This is where you become discoverable to your readers: Search Engine Optimisation. Don’t let that big bad phrase from the world of computers frighten you, it’s fairly simple. Just look over your text one more time and determine if you have a focus keyword:
- In the Title of the blog post
- In paragraph one of the post
- In a second header
- Written once in bold
- In your last paragraph
Your keyword would ideally be what you are trying to sell and what someone might type into Google to find the post you’ve written about.
While we enjoy a good philosophical discussion or a hot debate that puts our cerebral cortex into overdrive, the fact is that we all want to learn how to get stuff done. Hit the blog, coach. Clients are waiting for your awesome content!
Stay strong and keep lifting!